its brands [excluding Ashley HomeStores, Ltd. (collectively
referred to as "Ashley," "we," "us," ,"our" and "Ashley Brands")]
describes the types of information we may collect when you visit
our websites, mobile applications, social media sites, or stores
operated by Ashley or one of its affiliates or subsidiaries
(collectively the "Sites"). We understand how important it is to
keep your personal information confidential. We value the
information you provide to us and want you to be confident that we
are committed to protecting your privacy. Our commitment to
protecting your privacy is outlined in the policies below.
This policy addresses the nature, purpose, use, and sharing of
any information collected via our Sites. The information you
provide on our Sites will be used only for its intended purpose and
submission and collection of personally identifiable information
(defined below) is strictly voluntary. By using or visiting any
related to that site or application. If you do not want to give us
your permission to use your information, please do not provide it.
However, not providing certain information may result in our
inability to provide you with the information or services you
The two types of information we collect are personally
identifiable information and non-personally identifiable
Non-personally identifiable information is anonymous information
that cannot be used to identify you. Online, we use this
information to track navigation through our websites, which pages
are viewed most often, what other websites are visited, and similar
Personally identifiable information is sensitive information
that can be used to identify you. Personally identifiable
information includes, among other information, your full name,
e-mail address, physical mailing address, and telephone number.
Some of the features on our online Sites require that you provide
us information about yourself. Online, this information is
collected only when you provide it to us by registering as a member
for an account or by filling out a form on our online Sites. You
can review and update any personally identifiable information you
have elected to provide to us prior to submitting the information.
When you provide us your personally identifiable information, you
consent to the information practices described in this policy.
We will never request your password, user name, or other
personally identifiable information through e-mail. This practice,
called "phishing," is oftentimes a scam designed to steal your
personal information. If you receive an e-mail message that looks
like it is from us asking you for your personal information, please
do not respond.
Use of Personally Identifiable Information You Choose to
If you choose to provide us with personally identifiable
information, we will use that information to enhance your
experience in the following ways:
• Complete your request to register as a member of any of our
online Sites you select.
• Receive candidate information you provide in the career
section at any of our online Sites.
• Complete your request to sign up to receive information via
e-mail at any of our online Sites you select.
• Customize your shopping experience.
• Notify you of advertisements and promotions related to the
Ashley Brands or any of our online Sites.
• Communicate great values and featured items to you.
• Comply with valid legal procedures, requirements, regulations,
• Share your personally identifiable information with third
party vendors but only to the extent required to help us perform
any of the aforementioned functions.
Our online Sites are general audience sites. We do not permit
anyone who tells us they are under the age of 13 to register with
us. We also do not collect any information from anyone that tells
us they are under the age of 13. Children under the age of 13
should always ask their parents or guardians for permission before
providing any contact information to anyone online. We urge parents
and guardians to participate in their children's online activities
and use parental controls or other web filtering technology to
supervise children's access to the Internet.
Automatically Collected Information
We save information based on your interaction with our online
Sites. This allows us to process your inquiries more efficiently,
and ultimately, provide you with enhanced customer service. This
information includes, but is not limited to, your Internet Protocol
address (the address automatically assigned to your computer every
time you establish a connection to the Internet), the name of any
referring websites, as well as your navigation and activity on our
websites. By tracking this type of information, we may be able to
modify our content and product displays to enhance your experience
while visiting our online Sites.
This information is only used to help us make our Sites more
useful to you. Except for authorized law enforcement
investigations, no attempts are made to identify individual users
or their usage habits. Raw data logs are retained temporarily as
required for security and site management purposes only.
Information Collected for Tracking Purposes (Cookies)
Like many online websites, our Sites do not currently respond to
"do not track signals" or other mechanisms that consumers may
utilize on their web browsing device to limit the collection of
certain information about a consumer's activities over time and
across various websites or online services. As with most websites,
we use "cookies" to obtain information when your web browser
accesses our online Site. "Cookies" are small amounts of data that
are stored on your computer and find their way to your browser via
a web server. They flag information about your activity on our
online Sites. This information helps us to improve our Sites and to
make them friendlier and easier to use. We are then able to
"recognize" you and personalize your experience with our Sites. You
may "turn off" cookies by following steps outlined in the "Help"
portion of the toolbar on most browsers; however, cookies allow you
to take advantage of some of our Sites' best features, so we
recommend that you leave them turned on.
We may use third party service providers to serve advertisements
on our behalf. This form of marketing is called "retargeting;" and
it enhances the web surfing experience. These companies may use
technologies to measure the effectiveness of advertisements and use
information about your visits to our online Sites and other
websites you visit so that we can provide a better experience for
you. These third party service providers may collect anonymous
information about your visits to our online Sites and your
interaction with our online Sites. This anonymous information is
collected through the use of a pixel tag and/or cookie. No
personally identifiable information is collected or used in this
process. Our third party service providers do not learn the name,
telephone number, postal address, e-mail address, or any other
personally identifiable information about you in connection with
the aforementioned retargeting process.
We may share aggregated general information collected by our
Sites with subsidiaries, affiliates, sister or parent corporations
within the Ashley Brands or with independently owned and operated
ASHLEY FURNITURE HOMESTORE® retail furniture stores or with our
service providers. Aggregated data does not contain any personally
identifiable information that could be used to contact or identify
We only share personally identifiable information in one or more
of the following limited circumstances:
· We have your consent.
· We may provide such information to respected third party
service providers but only to the extent necessary for them to
assist and support us as we attempt to better provide enhanced
products and services to you and to complete your requests to
receive information from us via email, use our online tools or
register as a member of any of our online Sites. When this is done,
it is subject to agreements or other specific direction given to
the service provider that requires them to process such information
only in accordance with our instructions, in compliance with this
measures in place. We have no control over, and bear no
responsibility for the privacy policies and/or content of any
websites or advertisers linked to or on any of the Ashley Brand
Sites or cookies these websites may deposit on your computer.
· We may provide such information to subsidiaries, affiliates,
sister or parent corporations within the Ashley Brands or with
independently owned and operated ASHLEY FURNITURE HOMESTORE® retail
furniture stores. Ashley and independently owned and operated
ASHLEY FURNITURE HOMESTORE® retail furniture stores may use this
information to offer products and services to you.
· When required by law or where we have a good faith belief that
such action is necessary to comply with a current judicial
proceeding, a criminal investigation, a court order, or legal
process served on our company in direct relation to you. We may
also share your personally identifiable information if we believe
it is necessary in order to investigate, prevent, or take action
regarding illegal activities, suspected fraud, situations involving
potential threats to the physical safety of any person, violations
required by law.
· If you have established an account with us, we may share the
information submitted under your account among any or all of the
Ashley Brands and affiliated companies and our Sites in order to
provide you with a seamless experience and to improve the quality
of our services. We will not disclose your account information to
other people or non-affiliated companies, except in limited
· In the event that another company acquires all or
substantially all of the assets related to our business, we reserve
the right to include any or all stored personally identifiable
information among the assets transferred to the acquiring
· We may store and process personally identifiable information
collected on our Site in the United States or any other country in
which we maintain facilities. By using our Sites and services, you
consent to the transfer of your information among these facilities,
including those located outside your country.
We currently DO NOT share your personally identifiable
information with any other companies or organizations that would
present you with offers or promotions that are not directly related
to the Ashley Brands, our affiliated companies, or one of the
independently owned and operated ASHLEY FURNITURE HOMESTORE® retail
We take appropriate security measures to protect against
unauthorized access to or unauthorized alteration, disclosure, or
destruction of the data you provide to us. Our servers are
protected by firewalls and are physically located in secure data
facilities to further increase security. While no computer or
facility is 100% safe from outside attacks, we believe that the
steps we have taken to protect your personally identifiable
information dramatically reduce the likelihood of security problems
to a level appropriate for the type of data involved.
At any time you may opt-out of our services. You are free to
delete all cookies on your browser, or have your browser notify you
when a cookie is set - simply check your browser settings. By
deleting your cookies you will disable our ability, or that of our
third party partners, to deliver advertisements that are targeted
to your interests. You will have to clear your cookies each time
you visit our online Sites to ensure that you are not receiving
You may also receive e-mail messages from us if you choose to
provide us with your e-mail address. You may choose to stop
receiving e-mail messages by "opting-out" of our list. If you no
longer wish to receive these communications, let us know by
following the opt-out directions on any of the e-mail messages you
have received from us.
As we continue to improve the services, products, and features
policy is subject to change without direct notice to you. We may
change our policy at any time by posting a new version of it on our
time you visit our Sites. The dates provided below will inform you
as to when the most recent material updates to this policy occurred
and the date on which the updated policy became effective.
Date of Last Update: January 2014
Date Updated Policy Became Effective: January 1, 2014.
California Privacy Rights
Pursuant to Section 1798.83 of California Civil Code, a
California resident with whom we have established a business
relationship has the right to request from us certain information
with respect to the types of personally identifiable information we
have shared with third parties for direct marketing purposes by
such third parties, and the identities of the third parties with
whom we have shared information during the immediately preceding
calendar year. All requests for such information must be in writing
and sent to: Ashley Brands, Director of E-Retail, One Ashley Way,
Arcadia, WI 54612.
please contact us:
Attention: Director of E-Retail
One Ashley Way
Arcadia, WI 54612